"it'll be worth it!"
Starting off in Windmill Lane, we then moved to The Digital Hub, and became one of the first companies to locate in Ireland's dedicated digital area.
In 2002 Ruth and Liam started Fluid Rock, Tony and Rove were the first two employees and they're still #1 & #2. Over the years we've worked with our former Windmill Lane colleagues, either as employees or contractors, bright creative people.
A common challenge around this time was that the organic growth of websites had rendered them unfriendly and hard to use. 2003 saw us complete projects across the government, education, banking and newspaper sectors, with all our 2003 projects looking to leverage our expertise in user experience (UX).
Our clients had specific audience/user challenges, and we worked with them to analyse the difficulties and develop solutions. Motortax.ie is still around, it might not look pretty anymore (could do with a facelift), but it did make it easy for millions to renew their motor tax without queuing. We designed this interface to work for people who had never been on the Internet in their lives.
2004 saw us gain even more momentum, we re-designed MyHome.ie and developed a number of Extranet applications for clients working with distributed teams, The Jamesonway, being the largest of these.
We hired John White as lead designer, a talented illustrator (we like illustrators), he had worked with us on AIB kids the year before, and joined us in time to take up the challenge of Fáilte Ireland, a client we would end up deploying over 60 sites for. We were kept busy, enabling the promotion of Ireland as a destination for the following three years, working on consumer facing and back-office projects.
We continued to grow in 2005, and hired a number of new developers and designers. As well as focussing on clients' projects we dedicated staff to a new business Up2Date that we tried to get off the ground. This was our first attempt at trying to get another business up and running, and as with many other Internet start-ups,
we were pipped at the post by someone with a very similar idea. Not to worry, it was all good learning and not all was lost. We continued with our UX consultancy, this year working with another Irish Portal, Unison, advising on their re-design. Plenty of Tourism work with Fáilte Ireland, this year under the Ireland.ie brand.
We moved with the highs and lows of Irish Tourism and rebranded all the sites we'd done the year before to the 'Lets Play' theme. Year of the Ryder Cup in Ireland, so we got to experience the excitement this event brought to Ireland. We started working with S3 Group, it's been a great experience watching them grow over the years and working to adapt their website (built with TYPO3) as their business evolves.
Dipped our toes back into some education projects, including a site for Young Social Innovators, an organisation we hadn't come across before, but that we thought were brilliant. Naoise designed a beautiful site for Islands of Ireland, one of our favourites over the years and also photographed the Team for our new website.
We worked with Tourism Ireland and Dublin Port to help them reach their international audiences. One of the most interesting projects was with Loyalty Build in Clare, the company that supplies the Supervalu deals started rolling out their model internationally in the Nordics and mainland Europe with our help.
We improved their online applications so that they could conduct business securely, intuitively and end-to-end with their customers. Some projects required us to patch up previously developed sites and get them to work as they should, others afforded us clean slates to build customised solutions that still run their online business.
We say to clients, what does it take for you to open a new physical premises, whatever that is, think of investing the same online. Those who have restructured and invested have succeeded and built strong online businesses with personnel, business process and systems to support. With Wordpress, the emergence of personal blogs resulted in us implementing blogs for a number of Senators in 2008.
Well due to political indecision, there was very little new business in 2009, and we were lucky to have our regular clients to keep us going. The time we had at the beginning of the year allowed the team take stock of new technologies and developments on the Internet. One example being the 'de-flashing' of the Jameson Whiskey consumer sites around the globe.
Two exciting projects of significance in 2010. NIVAL, the National Irish Visual Arts Library saw us develop a digital archival system based on International Standard Archival Description ISAD(G).
EDCO Digital was in the education sphere, we worked with The Educational Company of Ireland to provide a content and user management system that allowed teachers bring digital versions for their books up on whiteboards in the classroom.
2011 saw us work closely with great Irish brands. We rolled out 11 localised websites for Jameson Whiskey around the world, and we worked with Dairygold and their advertising agency to deliver an integrated marketing campaign.
A number of new key team members joined us in 2011, Cáit as project manager, Sinéad as Creative Director, and Dr. Sabine Moebs as our UX, Accessibility & Usability Research Fellow
2012 The Gathering, a government initiative to attract people with Irish connections back to Ireland in 2013 has been to the fore. We've worked with multi-agency and stakeholder teams to deliver the online and mobile applications that support the setting up of Gatherings around the country.
Whether you've worked with us as an employee or as a client over the past 10 years, we couldn't have done it without
A BIG THANKS